{"id":991,"date":"2019-11-25T20:59:36","date_gmt":"2019-11-25T19:59:36","guid":{"rendered":"http:\/\/peryskop.studio\/blog\/?p=991"},"modified":"2022-02-20T18:03:26","modified_gmt":"2022-02-20T17:03:26","slug":"nowe-logo-warner-bros","status":"publish","type":"post","link":"https:\/\/peryskop.studio\/blog\/2019\/11\/25\/nowe-logo-warner-bros\/","title":{"rendered":"Nowe logo Warner Bros"},"content":{"rendered":"\n

Wytw\u00f3rni Warner Bros nikomu chyba nie trzeba przedstawia\u0107. To tw\u00f3rcy, kt\u00f3rzy maja na swoim koncie tak kultowe produkcje jak Casablanca, Buntownik bez powodu, Mechaniczna pomara\u0144cza, Matrix, Batman – tytu\u0142y film\u00f3w d\u0142ugo by mo\u017cna wymienia\u0107, poniewa\u017c WB istnieje od 1923 roku. S\u0142ynne jest te\u017c logo w postaci tarczy, z wpisanymi centralnie literami. Co ciekawe, znak przeszed\u0142 ostatnio rebranding. Tego trudnego zadania podj\u0105\u0142 si\u0119 nowojorski oddzia\u0142 studia Pentagram.<\/p>\n\n\n\n

\"\"
Dawne i nowe logo Warner Bros<\/figcaption><\/figure>\n\n\n\n

   <\/p>\n\n\n\n

Efekt bardzo nam si\u0119 podoba, bo zmiana polega\u0142a przede wszystkim na unowocze\u015bnieniu istniej\u0105cego logo. W ten spos\u00f3b posta\u0142y dwie jego wersje \u2013 p\u0142aska i funkcjonalna, dobrze sprawdzaj\u0105ca si\u0119 w druku oraz bardziej spektakularna \u2013 z cieniem i gradientem przeznaczona do u\u017cytku cyfrowego.<\/p>\n\n\n\n

\"\"
Dwie wersje nowego znaku Warner Bros<\/figcaption><\/figure>\n\n\n\n

   <\/p>\n\n\n\n

Najbardziej widoczn\u0105, na pierwszy rzut oka, decyzj\u0105, jest redukcja ilo\u015bci kolor\u00f3w. Ca\u0142kowicie zrezygnowano ze z\u0142otej barwy, tworz\u0105c monochromatyczny, niebieski znak. Logo zyska\u0142o te\u017c nowe proporcje. Tarcza, wykre\u015blona zosta\u0142a wed\u0142ug zasad z\u0142otego podzia\u0142u, dzi\u0119ki czemu sta\u0142a si\u0119 smuklejsza.  <\/p>\n\n\n\n

\"Rebranding
Nowe logo wykre\u015blone zosta\u0142o zgodnie z z\u0142otym podzia\u0142em<\/figcaption><\/figure>\n\n\n\n

   <\/p>\n\n\n\n

„Nowe proporcje\u201d to mo\u017ce nie do ko\u0144ca trafne stwierdzenie, poniewa\u017c gdy prze\u015bledzimy historie znaku WB, okazuje si\u0119, \u017ce podobna forma by\u0142a u\u017cywana w latach 30. ubieg\u0142ego wieku.<\/h3>\n\n\n\n
\"\"
logo Warner Bros z lat ’30<\/figcaption><\/figure><\/div>\n\n\n\n

Odbiegaj\u0105c od tematu identyfikacji, zaskoczy\u0142a nas informacja, \u017ce za\u0142o\u017cyciele Warner Bros \u2013 Aaron (Albert), Szmul (Sam) i Hirsz (Harry) pochodzili spod Warszawy i byli Polakami. Ich pocz\u0105tki w bran\u017cy filmowej nie by\u0142y \u0142atwe. Bracia sprzedali sw\u00f3j maj\u0105tek \u2013 z\u0142oty zegarek odziedziczony po ojcu, oraz konia o imieniu Bob, \u017ceby sfinansowa\u0107 zakup pierwszego projektora. Jaki wida\u0107 \u2013 op\u0142aca\u0142o si\u0119, bo ich historia zdaje si\u0119 by\u0107 istnym American Dream.<\/p>\n\n\n\n

\u017ar\u00f3d\u0142a:
https:\/\/pl.wikipedia.org\/wiki\/Warner_Bros<\/a>.
http:\/\/annyas.com\/screenshots\/warner-bros-logo\/<\/a>
https:\/\/www.pentagram.com\/work\/warner-bros\/story<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Wytw\u00f3rni Warner Bros nikomu chyba nie trzeba przedstawia\u0107. To tw\u00f3rcy, kt\u00f3rzy maja na swoim koncie tak kultowe produkcje jak Casablanca, Buntownik bez powodu, Mechaniczna pomara\u0144cza, Matrix, Batman – tytu\u0142y film\u00f3w d\u0142ugo by mo\u017cna wymienia\u0107, poniewa\u017c WB istnieje od 1923 roku. S\u0142ynne jest te\u017c logo w postaci tarczy, z wpisanymi centralnie literami. Co ciekawe, znak przeszed\u0142 […]<\/p>\n","protected":false},"author":1,"featured_media":992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1498],"tags":[380,381,379,2,377,375,373,376,378,374,382],"class_list":["post-991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-slynne-znaki-graficzne","tag-bracia-warner","tag-historia-logo-warner-bros","tag-jak-zmienilo-sie-logo-warner-bros","tag-logo","tag-logo-warner-bros","tag-nowe-logo","tag-nowe-logo-warner-bros","tag-rebranding","tag-rebranding-warner-bros","tag-warner-bros","tag-znak-warner-bros"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\nNowe logo Warner Bros » S\u0142ynne znaki graficzne PERYSKOP.studio BLOG<\/title>\n<meta name=\"description\" content=\"Zmiana logo Warner Bros to przyk\u0142ad ciekawego rebarndingu. 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