{"id":1511,"date":"2020-05-16T00:35:57","date_gmt":"2020-05-15T22:35:57","guid":{"rendered":"http:\/\/peryskop.studio\/blog\/?p=1511"},"modified":"2022-02-20T18:23:03","modified_gmt":"2022-02-20T17:23:03","slug":"nowe-logo-off-white","status":"publish","type":"post","link":"https:\/\/peryskop.studio\/blog\/2020\/05\/16\/nowe-logo-off-white\/","title":{"rendered":"Nowe logo Off-White. Marka zn\u00f3w zaskakuje"},"content":{"rendered":"\n

Nie wiem jak to si\u0119 sta\u0142o, ale umkn\u0119\u0142a nam ubieg\u0142oroczna zmiana logo <\/a>marki Off-White. Poprzedniego znaku sk\u0142adaj\u0105cego si\u0119 z skrzy\u017cowanych linii i strza\u0142ek nie trzeba specjalnie przedstawia\u0107. Logo frapowa\u0142o prostot\u0105, ironicznie i a\u017c do przesady eksponowane na ubraniach, stanowi\u0142o symbol subwersywnej gry ze \u015bwiatem mody. Pami\u0119tajmy, \u017ce Virgil Abloh zas\u0142yn\u0105\u0142 akcj\u0105, kt\u00f3ra polega\u0142a na kupieniu koszul Ralpha Lauren\u2019a i oznakowaniu ich w\u0142asnym logo. Projektant sprzedawa\u0142 je ponad dziesi\u0119ciokrotnie dro\u017cej. Narracja, kt\u00f3r\u0105 snuje tw\u00f3rca Off-White, to opowie\u015b\u0107 o modzie, ale tak\u017ce o mocy, jak\u0105 nios\u0105 ze sob\u0105 znaki. <\/p>\n\n\n\n

\"Nowe
Dotychczasowe i nowe logo Off-White<\/figcaption><\/figure>\n\n\n\n

Nowe logo<\/a> sk\u0142ada si\u0119 z oddzielonej od siebie nazwy OFF i WHITE. Przy ka\u017cdym wyrazie umieszczono d\u0142onie a w przestrzeni pomi\u0119dzy \u2013 zarys ludzkiej twarzy. Ca\u0142o\u015b\u0107 interpretowana jest, jako posta\u0107 topi\u0105cego si\u0119 cz\u0142owieka. W sieci mo\u017cna znale\u017a\u0107 por\u00f3wnania z reklamami z lat 80. firmy TABU. Nam kojarzy si\u0119 z Ofeli\u0105 z obrazu Johna Everetta Millais\u2019a.<\/a><\/p>\n\n\n\n

\"Obraz

Johna Everetta Millais, Ofelia
1851\u201352
<\/figcaption><\/figure>\n\n\n\n

Ciekawym elementem nowego logo jest d\u0142o\u0144 znajduj\u0105ca si\u0119 przy napisie OFF. Uj\u0119ta zosta\u0142a w ge\u015bcie sugeruj\u0105cym wciskanie niewidzialnego guzika \u2013 mo\u017ce to \u017cartobliwie nawi\u0105zanie do nazwy (\u201eoff\u201d) ?<\/p>\n\n\n\n

\"Logo
Nowe logo Off White jest charakterystycznym znakiem, nie tylko z powodu zastosowanego motywu, ale wyr\u00f3\u017cnia si\u0119 odwa\u017cn\u0105 kompozycj\u0105<\/figcaption><\/figure>\n\n\n\n

Sama kompozycja (ilo\u015b\u0107 pustej przestrzeni) jest wbrew powszechnym zasadom projektowania znak\u00f3w<\/a>. W ten spos\u00f3b symbol jest do\u015b\u0107 niepraktyczny i trudny w u\u017cytkowaniu. Jak r\u00f3\u017cne jest nowe logo<\/a>, w por\u00f3wnaniu od swojego, surowego i \u201ezwartego\u201d poprzednika, wida\u0107 na pierwszy rzut oka. Paradoksalnie ta \u201eniepraktyczno\u015b\u0107\u201d stanowi o \u015bwie\u017co\u015bci i sile nowego znaku Off White, sprawia, \u017ce Virgil Abloh znowu zaskakuje, zn\u00f3w prze\u0142amuje schematy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nie wiem jak to si\u0119 sta\u0142o, ale umkn\u0119\u0142a nam ubieg\u0142oroczna zmiana logo marki Off-White. Poprzedniego znaku sk\u0142adaj\u0105cego si\u0119 z skrzy\u017cowanych linii i strza\u0142ek nie trzeba specjalnie przedstawia\u0107. Logo frapowa\u0142o prostot\u0105, ironicznie i a\u017c do przesady eksponowane na ubraniach, stanowi\u0142o symbol subwersywnej gry ze \u015bwiatem mody.<\/p>\n","protected":false},"author":1,"featured_media":1512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1498],"tags":[502,572,515,516,55,540,525,573,571,7,435,581,576,16,527,85,8,138,396,523,307,574,635,529,94,526,517,95,524,430,431,578,583,582,489,528,646,575,503,580,280],"class_list":["post-1511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-slynne-znaki-graficzne","tag-adaptacja-logo","tag-branding","tag-grafik-komputerowy","tag-grafik-komputerowy-logo","tag-grafika","tag-identyfikacja-wizualna","tag-logo-dla-firmy","tag-logo-fashion","tag-logo-off-white","tag-logotyp","tag-logotyp-dla-firmy","tag-marka-odziezowa","tag-nowe-logo-off-white","tag-peryskop","tag-peryskop-studio-gdansk","tag-peryskop-studio","tag-projekt","tag-projekt-graficzny","tag-projekt-logo","tag-projekt-logo-dla-firmy","tag-projekt-logo-firmowego","tag-projekt-logo-gdansk","tag-projekt-logo-wroclaw","tag-projektant-graficzny","tag-projektowanie-graficzne","tag-projektowanie-graficzne-dla-firm","tag-projektowanie-graficzne-logo","tag-projektowanie-logo","tag-projektowanie-logo-dla-firm","tag-projektowanie-logo-gdansk","tag-projektowanie-logo-wroclaw","tag-rebranding-off-white","tag-streat-wear","tag-streatwear","tag-studio-graficzne","tag-studio-graficzne-gdansk","tag-studio-graficzne-wroclaw-2","tag-tworzenie-logo","tag-zamowienie-logo","tag-zmiana-logo-off-white","tag-znak-firmowy"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\nNowe logo Off-White. 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